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Before I Get Too Excited

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When you own a website, you want it to do well on Google and other search engines because you have put a lot of work on it. Whether it is a personal site or a business website, you want it to fair well because a website is worth nothing if it does not receive enough visitors. You are better off shutting it down if there is no traffic in your site, so it is really important to find ways to rank well.

As a website owner, you have to know how things work. How do pages rank on search engines?

  • First of all, understand that everyone has equal opportunity to rank well in Google. At “go” everyone is at the same level and it all depends on your effort to promote your site and carryout SEO techniques. You can do blog reviews, press release, link baiting, blog commenting, article and directory submissions and more.
  • People will land on your site through different ways. Some may have chanced upon your site through their own search, some may have gotten to you through a link you shared in social media sites and emails, and some may have gotten to you directly, by typing your URL. Regardless of how they got to you, it is your job to keep them there. If people only spend little time at your site, only to jump out again, this is noted by search engines and it will affect your ratings.
  • Your content is still what drives people to your site. You can employ all kinds of strategies to bring people there but if you do not present something worthwhile, they will leave. You have to make sure your content is relevant and interesting.

Ultimately, you should always keep in mind that Google’s goal is to satisfy its visitors. When a search is made, it is their job to deliver and if your site’s history is not good enough for Google, any high rank you are experiencing is but fleeting. In other words, when you own a website you are expected to do some work and your efforts should be constant to maintain your status. 

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