If you are thinking of selling a product
for the first time, any kind of product for that matter, there are some things that
you have to consider if you ever want things to be profitable. You can only
have hopes for your business to do well, but if you do not run things as you
are supposed to, you can forget being in business—your efforts will not amount
to anything.
Now say, for example, you are thinking of
offering cleaning/hygiene products. Most things seem like a good idea from
afar, but the truth should be revealed later on, when actual results reveal
themselves. Unless you do something about it, your business will be worth
nothing, so here are some ideas:
- Check the product. Before even thinking of carrying a product
you have to be able to vouch for its effectiveness. If it promises to do
something, it should deliver that. Before offering something, you have to
make sure the product works. You have to try it, many times, and make sure
it does the job and not merely promote it, to sell and make money.
- Determine the price. Pricing is going to be essential because
if you do things right, it will mean serious money. Your price should be
attainable for your target market, but not too attainable that you do not
make enough profit to keep things going.
- Unique features of the product. There are identical features to
a product and this answers the basic need of the patient. Like bottle A
handles stains; bottle B can make wood shine and bottle C can restore
color to fabric—it goes on. When a customer looks for a product, he
carries out his search based on what he needs but he will be more
motivated to look your way if your product offers something special. If it
is eco-friendly, user-friendly, multi-purpose and so forth. The unique
features give the product true edge and make it very special.
Given the measurements you have made, you
now have a business you can run and if you are particular with choosing, the
products will speak for itself.