Help With Introduction Letter

In business, there will a number of letter writing opportunities that you will encounter, whether you like it or not. There will be all kinds of letters to compose, addressed to all types of people, and sometimes you will be writing letters to potential customers in an effort to convince them to do business with you. Instead of waiting passively for business to come in, you can market your brand to the people and hope that they will take the offer.

Letter Writing Tips

1. Brief, concise and straight to the point. All letters, especially this type of letter, should be clear and straight-to-the-point. You need to deliver the message properly so that you engage the reader right away and not lose their attention. It needs to be clear so that they get the message and no information is lost. You cannot go for a long winded narrative that is going to waste their time and effort. Be specific about what you are trying to say—do not talk in
2. Highlight the benefits. When a customer makes a decision to go for a product or service, this decision is based on the company’s capacity to deliver needed satisfaction. A customer is looking for something and when you are able to deliver what they need, they will not look anywhere else. In your letter, therefore, it is essential that you make it clear what benefits they can enjoy from doing business with you. What sets you apart from other brands? Why should they choose you?
3. Use the AIDA technique. When promoting or marketing your business, always keep in mind the AIDA technique that stands for Attention, Interest, Desire and Action. For your efforts to produce fruitful results, you need to get the attention of your target market, raise their interest, make them desire for what you are offering and convince them enough so that they act upon it. All your efforts in writing the letter should be aimed at satisfying the AIDA technique. Do this right and you will reap good results.
4. Signify credibility. Put yourself in the shoes of the reader. A letter from an unknown source (company) was sent and they are faced with a dilemma because even if they wish to do business with you, they know nothing about you and your company. You can signify your credibility by providing a brief background about your personal credentials, any affiliations, certifications, awards or accreditation you have. It is also essential that you include your contact details, email address and website, so they can make their own research about you.

The letter you write can either make you or break you, that is a fact, so you need to be very careful when you prepare it. Write it well and send it to the right set of people, and see what a few words can do for your business. It is a blind effort and results are unknown, but some risks are worth take because they lead to an amazing end—so go ahead and take that pen and paper.