Shipping costs
is always an issue when it comes to online shopping. A buyer would not want to
spend so much, but would like to make sure that no harm will come to the goods
he’s paid for; and a seller, who is in the business to earn, would like to have
shipping cost covered by the buyer.
If you are the
business owner, making the choice of where to take your business is affected by
these factors:
- Security. You want the goods safely
delivered to the customers, on time and without damage.
- Affordability. You want a service
that will charge you fairly so that you do not have to burden your
customers with heightened shipping rates.
- Credibility. You want to choose
someone who is renowned so that your customers will trust you.
Some online
stores do not charge for shipping because their longstanding relationship with
the courier company enables them to charge minimal shipping fee that is already
included in the item price. Some online stores charge a standard fee,
regardless of what you bought, but someone will charge depending on the size of
the item or may waive shipping fee when a large expense has been covered.
When trying to
decide how to go about things, consider the following:
- Standardize shipping rates. If it is
not much of a trouble for you, it will be best for you to stadardize
shipping rates so that you do not annoy customers with complicated
pricing. You can do this by get the range of prices at the post and
looking at your items so you can decide on an acceptable standard fee.
- Make it free. You can do this
successfully by adding shipping fee on the actual cost of the product. If
you are offering original items, customers have no means of comparing your
rates with anyone so they will think that they are paying no fee for shipping
at all.
- Give bulk rewards. You can
standardize shipping rates for every item purchased and you can encourage
buyers to buy more products by telling them they could enjoy free shipping
for minimum purchase of a given amount. Some customers will be willing to
buy more to take advantage of such offer and with the extra income
shipping fees will be easier cover for you.
- Ship in bulk. Some couriers offer
discount to bulk orders so you can save a lot of money on shipping when
you set out a schedule. Some companies ship once or twice a week. This, of
course, will have to be stated on order page so that clients will not
complain.