Posted by Matthew Maven on 6th Nov 2013
Normally when we talk about accountant, they are the people who handle the financial aspect of a business or a company. They are the people who work with numbers. An accountant is an individual practicing accountancy where his or her job is to keep, maintain, audit and verify financial records of an individual or a company. It is compulsory that these accountants follow specific rules and regulations of accounting. But in Australia, accountants are called by different name and that is “chartered accountant”, which means they are the member of Australian institute of chartered accountants or some other organizations. In order to become an accountant in Australia you should enroll yourself for a course and graduate with an accredited degree. Then you should pass a tertiary course also.
It is normal to have many concerns while buying a list of accountants in Australia. You may have looked into buying a list of accountants earlier but found it very expensive. It is a fact that prices for list of accountants in Australia can range from %4 per a list of thousand to above $40 per group. The main reason for this difference is the level of target offered by the provider of a list. A very particular, targeted list of accountants in Australia that includes direct mail addresses, fax and phone numbers will be more expensive.
There are many things to take into consideration before buying business mailing lists:
1. Validation of mailing addresses of list of accountants in Australia: Majority of list providers subscribe to the National Change of Address database of postal services (NCOA). This database helps in tracking the addresses of many businesses that move from one place to another every year. Making sure that your list of accounting firms is validated with NCOA will help in reducing the number of returned mail.
2. Check the information fields for needed information: Depending on your service or product, it may be essential to know if the accountants on your list of accountants are certified public accountants, which indicates specialization with taxation.
3. Ownership and cost: Some providers of list of accountants in Australia rent their lists while others sell them. The advantage of buying these lists is that you will have the ownership on the data and you can promote your service to it whenever you need. Rented lists are more expensive because these come under highly targeted category.
No matter if you rent or buy a list, it is essential that you test your piece before you engage yourself in a complete marketing promotion. It is also essential to make sure that you adapt right metrics in appropriate places so that you can track the outcomes of your program. A list of accountants can provide important value to your business especially if you know the real value of your clients. Cost of this list can be recovered if you add some more new clients. Make sure that you know the value of your customers to help you make the appropriate decision.