Posted by Matthew Maven on 6th Nov 2013
Let’s look at how to establish a cleaners business from scratch in Australia. There are some important factors that have to be considered before starting the business. This article should provide you with the basic guidelines on how you can move ahead. First of all put together a list of cleaners in Australia. The vital things you should consider are what type of cleaning you want to do, how to attract customers and develop your business.
1. Choosing a market for cleaning
Based on your present condition you can search for work after your normal working hours during the day time. You can begin your cleaning business on part-time basis for offices and work early in the morning or evening. If you want to work during the day time you can choose house cleaning business. No matter what you choose you will have to buy some basic equipment to start. The main challenge that many people face when they start a cleaning business is attracting clients or customers. It may not sound complicated but target to get only one customer at a time which will provide you a work of 2-3 hours. This will take you to another level. Before doing anything get a list of cleaners in Australia and see how they operate.
2. Promoting your new business effectively
It is crucial that you maintain the costs of your advertising to minimum. First of all you need to choose perfect locations for the category of cleaning you have chosen. You need to look for wealthy and well-established neighborhoods when it comes to house cleaning work. Get a list of cleaners in Australia and see where they are located and then decide your location. You will have to look for a neighborhood that has abundant professional office, if you are thinking about office cleaning business. For example, health professionals, dental experts, accountants, lawyers etc. The important point is there are many establishments where the staffs are not responsible for general cleaning. You should target such establishments.
Now when you have figured out how and where to promote it is the right time to arrange for direct mail system where you can particularly send mails to these prospective customers. You could do this through a postcard or a letter. Get a list of cleaners in Australia and do a research on them and see how they have promoted their business. Remember that people who are searching for cleaners are facing a problem with maintaining cleanliness at their office or house. Make it as a strong point of your discussion with them and assure them that you can help them in solving their problems. If you have limited budget you can deliver handouts personally to offices or houses located in appropriate neighborhood. Otherwise you can just post letter and postcards every week.
4. Extending your business
You would need a list of cleaners in Australia to know how they run their business and what kind of services they offer. You can get a list of cleaners in Australia on internet these days. When it comes to expanding your business, take out some money that you have earned from your first job and reinvest it into sending out postcards and letters. If your first customer is satisfied with your service you can ask them if they can give you a review. Get their consent to add this review to your profile.